Posted by Ajay Kelkar on Mon, May 04, 2009
Do Marketing guys need to understand technology? Why should CMOs really try to understand what turns the CIO on? Well the truth is that Marketing has silently changed and in many busineses it is more closely wedded to technology than you can imagine.Especially in Services marketing-in banks,Retailers & telecom companies, the Marketer is hugely dependent on technology to drive customer engagement.But often the Marketing team sees its role as the sexy part of business and IT as only the "grunt part". IT organizations often would spend much more effort in the "mission critical" part of the business rather than in enabling marketing. This requires the Marketing organization,especially the CMO, to invest time & effort in communicating their vision to the IT team.
Chris Curran, a Partner at Diamond and the firm’s Chief Technology Officer has this interesting take on the CIO
http://www.ciodashboard.com/cio-careers/cio-tenure-what-is-wrong-if-anything/
Also check out this article at the CIO.com about the various kind of CIO personalities.
http://www.cio.com/article/162250/State_of_the_CIO_What_Kind_of_CIO_Are_You_